Building from scratch
We use proven playbooks and proprietary processes to launch consumer brands and take them to market-leading positions.
Brand growth group
We enable brands.
BRAND424 builds and invests in consumer brands internationally. We provide deep operational support to founders and help them build market-leading companies.
Why 424
In web language, error 424 means Failed Dependency: something that breaks because it relied on something else. Most brands die of one: a supplier, a channel, an algorithm. We build brands that depend on nothing.
Mission
BRAND424 incubates, builds, operates and strategically invests in consumer brands. We provide operational support to our ventures and help them scale internationally.
What we do
We build. We invest. We grow.
Incubation
Investment
Partnering with founders
We back daring founders and promising projects, sharing their vision from day one, as partners rather than an agency.
Growth
Operational scaling
Our operational team accelerates the growth of every venture we partner with: performance marketing, creative and beyond.
Services
Full-stack operational support.
01
Digital marketing
Paid acquisition across Meta, TikTok and Google. Campaigns engineered for profitable growth.
02
Communications consulting
Positioning, messaging and communication strategy that give brands a clear, consistent voice.
03
Online marketing
Funnels, conversion optimisation and retention systems that turn traffic into revenue.
04
Public relations
Press, partnerships and reputation management to build credibility and reach.
05
Commercial intermediation
We connect brands, suppliers and partners, and structure the deals that make growth possible.
06
Website creation
Design and development of fast, clean websites and storefronts built to convert.
How we scale
From signal to system.
Diagnostic
We assess the brand, the market and the numbers. No assumptions, only data.
Output
Growth thesis
Our ventures
An active portfolio of consumer brands.
Fashion & Apparel
Direct-to-consumer womenswear ventures, built in-house and operated across France, the United Kingdom and the United States.
Consumer Goods
We continuously evaluate new categories where performance marketing and strong creative can create outsized returns.
Your venture?
We partner with founders and promising projects at any stage. If you're building something with potential, talk to us.
“BRAND424 exists to build brands that last: operational discipline and creative firepower, from first sale to international scale.”
Theo Pons / Founder
Founder
Theo Pons
Contact
Building something promising?
Tell us about your brand or project. We reply to every serious message.
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